GERALDINE PROUDLER

OLSWANG

Category
Reputation Management Lawyers
Company Size
International
LinkedIn
https://uk.linkedin.com/pub/geraldine-proudler/22/23a/666

Having started her career defending newspapers’ right to publish stories such as Neil Hamilton’s cash-for-questions scandal, Proudler now spends her time on the other side of the floor, shutting down stories that could be ruinous for individuals and companies such as Microsoft.

She says her experience has been crucial, helping her to judge when to fight a case and when to work with PRs to ensure minimal damage.

‘You can’t always prevent a story from getting into the papers and sometimes it’s not right to try,’ she says. ‘You focus on what is the best result you can achieve here and set about achieving it.’

Tellingly, though, most of her cases never get that far: ‘My best results are ones you haven’t heard of, by definition.’

GERALDINE PROUDLER