Nicholas Hornby, Cerno Capital’s Managing Partner, caters for the whole wealth spectrum. The high number of referrals he receives has seen him work with a number of wealthy families and create a niche for divorcees as clients.
However, it was his market acumen that saw him and James Spence approached by two post-exit UHNWs and given a multi-million pound mandate just after Cerno Capital’s inception. Such a show of confidence is understandable given the Mayfair firm’s loss adverse strategies and belief in client need over alpha chasing:
‘We think there is significant potential to lose money over the next twelve to 24 months. Therefore, we’re in a reasonably defensive position at the moment, trying to preserve and gently grow our client capital rather than taking a great deal
Nevertheless, clients and prospects are ‘increasingly happy’. ‘Cerno Capital serves clients according to values which might be described as the traditional fused with modern investing,’ said one. The sartorial Hornby elaborates, emphasising that an old fashioned appreciation of trust ‘is not found in some of the larger, more commercial, areas of our industry these days.’ He believes his investment operation is unique by offering sophistication without sacrificing client comprehension.
Out of the office Hornby and Cerno Capital champion women’s sport, recently acting as patrons of Hannah White’s world record speed sailing attempt Project Speedbird.