ALEX STROUD

ALEX STROUD PROPERTY CONSULTANTS

City
London
Category
Property Advisers
Company Size
Boutique

‘I know the buildings where the lifts don’t work, and the tube runs underneath,’ says Alex Stroud. ‘There are certain streets where you want to be on a particular side for better sunlight. I’ve been doing this so many years now that I know where to look.’ Stroud works in a ‘slightly unorthodox’ way: happily, and for himself. ‘I get as much joy out of acquiring a £1.5 million flat as I do with a £10 million house,’ he says. ‘As long as I put my head on the pillow, knowing my clients bought the right place at the right price, then I’m happy.’ He dismisses press scaremongering: ‘London has been incredibly resilient. Yes we’ve had a stamp duty hike, which has put fairly serious brakes on the market, but there has been a flight to quality,’ he maintains.

Alex Stroud