ALISTAIR VINER

HEDONISM WINES

Category
Wine
Company Size
Boutique

Former head of the wine buying department at Harrods, Alistair Viner joined Hedonism Wines in 2011, and has helped the Mayfair emporium collate over 10,500 lines of wines and spirits — as well as making sure it gives a concierge level of service in a relaxed environment. It boasts ‘the biggest range of wines readily available in store in the world’: which includes wines across the market, not just the very top. ‘The aim is that people buy it and drink it,’ says Viner. ‘That’s why it’s in the bottle.’ He says Burgundy is still ‘a hot ticket if you can get hold of the right wine at the right time,’ listing Romanée-Conti, Roumier, Fourrier, Ramenee and Rouleau as among the most desirable domains in the region.

Alistair Viner