DANNY O’KEEFFE

BRADLEY JAMES CLASSICS

Category
Classic Cars
Company Size
Boutique

Based in Hampshire, Bradley James Classics specialises in everyday working classics mostly from the 50s, 60s and 70s. ‘We want to sell cars you can use every day, rather than a show queen that’s kept in a bubble and taken out to go to car shows,’ says Danny O’Keeffe, who set up the business in 2006. British sports cars such as MGs and Triumphs which are especially popular, he says. He became MD three years ago, after quitting as an exotic trader at Goldman Sachs. ‘We see young people who, rather than putting £30,000 into an uninteresting investment when interest rates are so low, decide to buy a classic car instead — they have the benefit of owning it, plus a better return than two percent a year.’

Danny O’Keeffe