DAVE KING

DIGITALIS

Category
Reputation Managers
Company Size
Boutique

‘There’s still a fair amount of naivety and misunderstanding,’ Dave King told us when we asked if HNWs are getting web-wiser. ‘But people have woken up to the fact that we all come under scrutiny online and the internet is the starting point of… due diligence into you, your family, or your investments.’ HNWs facing reputational hazards should call King: Digitalis often beats the search engines in identifying trends, and can track online events before they become headlines. He would like to see global regulations to protect reputation, but admits this is likely a long way off. ‘We’ll see an increase in bespoke cyber-attacks — now 84 per cent of attacks start with social engineering.’

Dave King