Former journalist and Harvard graduate Ed Williams is Edelman UK and Ireland CEO and vice chairman, Europe. His years advising the then BBC director general Mark Thompson and Reuters CEO Tom Glocer gave him a deep understanding of the pressures of executives and companies in the public spotlight. He advises senior executives on corporate reputation and strategy, and crisis management. He says a crisis of trust is an underlying concern for many clients, and ‘cannot be solved overnight. We’re helping clients really think through what their purpose is beyond shareholder value and designing programmes that earn trust.’ He serves on a number of boards, including the Royal College of Art.