‘Anyone serious about investing in wine should be doing their research based on reliable, comprehensive data, rather than simply sticking a finger in the air,’ says Wine Lister founder Ella Lister. The revolutionary online tool evaluates the fine-wine market. ‘Fine wine has been slower than some industries to embrace tech and data, but that is definitely changing,’ explains Lister. ‘I wanted to bring those two worlds together, applying some of the analytical rigour of investment banking to the fine wine market.’ It’s the first platform to combine qualitative and quantitative data using bespoke algorithms to distil them into a single score. The aim is ‘to help subscribers become smarter wine collectors’.