FREDDY BARKER

CHARLES STANLEY

Category
HNW Wealth Managers
Company Size
UK

The personable Freddy Barker is one of the standout figures at Charles Stanley, which has £24 billion of funds under management in 25 offices. Barker, who joined the firm in 2013 and was instrumental in the Royal Mail IPO, is modernising the 225-year-old company’s offering. It matches his approach, which melds old-school charm with an understanding of how the industry needs to change. For Barker it’s all about the client: unlike some competitors who ‘cannot interact with the person who runs their money’, he prefers the Charles Stanley approach, which creates ‘a virtuous cycle’ where ‘more funds under management means greater ability to invest in systems and staff to the benefit of clients’.

Freddy Barker