‘The landscape is completely different [from] ten years ago,’ says Geraldine Proudler of CMS. ‘It throws up new problems and new clients, so it never stands still.’ Online stories can often do more damage than print, but Proudler’s cases remain ‘fact-specific’. She explains to Spear’s that ‘there isn’t a one size fits all approach — to get a good result you need a very tailored strategy’. That can involve court orders against unnamed people, and even serving orders through Twitter if needs be. Since bringing about the downfall of Jonathan Aitken in 1997, her successes have been mostly unreported — but a number of high-ranking financial CEO s and celebrities are grateful to her.