Wright & Co offers accountancy, auditing and taxation services to clients including HNWs and family businesses, who are mostly based in London or parts of the south east. For Greta Collins-Edie, running her own firm has distinct advantages. ‘We provide a very personal service — our forte is that clients like that they can speak to the person dealing with their financial affairs on a day-to-day basis, and this is why they come to us,’ she says. It is certainly telling that there has been a miniscule one per cent average turnover of clients since Collins-Edie established the firm in 1990. She tells Spear’s that approximately 80 per cent of the firm’s new business comes through recommendations from other clients.