Classic Cars
Company Size

James Mitchell started out as a showroom cleaner at Fiskens. After a 12 year ascent up the ranks he left, wrote a book about Jaguar and set up Pendine, which specialises in post-war British sports and racing cars. Trading out of Bicester Heritage since 2015, he says he’s privileged to be established in what is ‘Europe’s most important old car venue’. The firm is named after Pendine Sands, the Welsh beach where the first land speed records were set in the UK. ‘I [was] obsessed by it and the heroics that took place there. Pendine stands for automotive ambition and success, so naming my company after it was logical to me.’ Mitchell drives a Jaguar E-type while quietly coveting a Fraser Nash.

James Mitchell