Julian Farrow knows the UHNW world inside and out. Formerly global head of Sotheby’s Preferred, Farrow provides an unprecedented strategic business development service for global brands across the art, luxury, lifestyle and hospitality sectors. When he’s not hosting events for luxury companies including Burberry and Dom Perignon, he is advising luxury hotels and resort brands such as One&Only on their business strategies, or organising bespoke cultural and artisan tours for his clients in Paris, Milan or Geneva. Alongside this vast remit, Farrow leads an exclusive club for UHNWs. ‘The events I host are trusted by UHNWs, as participation is always arranged by an introduction from an existing member,’ he says.