Kally Ellis started her renowned business in 1991, following a career in corporate marketing at an international bank. ‘After a few years I decided it just wasn’t for me,’ she tells us. Her approach to floral design is simple and modern: to let the flowers speak for themselves. She believes this is a fine art, requiring huge skill, which she teaches to students who gather at the McQueen’s Flower School in Bethnal Green, for group courses or personal tuition. McQueen’s creates floral arrangements for leading London restaurants, retailers and luxury hotels. Ellis has considerable experience styling flowers for weddings and high-profile events, from Vanity Fair’s post-Oscar party to the world-famous Wimbledon Champions’ Ball.