MATTHEW FREUD

FREUDS

Category
Reputation Managers
Company Size
UK

There’s no let-up for Freud’s founder and chairman Matthew Freud, whose clients include UBS, Uber and Google. In 2016 he acquired US tech PR specialist Brew, and his Soho-based firm’s performance that year led him to reportedly tell staff that it had been ‘our most successful ever’. ‘Our clients increasingly appreciate that they stand to maximise their profits by doing the right thing for the societies in which they operate,’ he has previously told Spear’s. ‘This is an age of enlightened self-interest.’ Thirty-two years since he started it, his firm is now one of the UK’s most recognisable agencies, a fit for private clients looking to promote a story in the most competitive media spaces.

Matthew Freud