Naomi Heaton founded LCP in 1990, making it one of the first firms to target the ‘alternative, safe-haven’ asset class of prime residential property in London. LCP has focused on helping investors buy individual units or buildings containing one- and two-bedroom properties under £1 million each in prime central London, which rent for less than £1,000 per week — a sector that has proven ‘particularly resilient’ to tax changes and market volatility, Heaton says. She highlights LCP’s unique ‘one-stop’ service, which includes property search and acquisition, refurbishment and design, letting and rental management, relying on highly sophisticated financial modelling to optimise returns. ‘Aggressive tax hits [have] made people reassess their investment strategies,’ she says. ‘This has been much more impactful than the uncertainty of Brexit.’ But change always brings opportunity: ‘Of course the astute investors are the ones who see low interest rates, a weak sterling and prices which have not been inflating at their normal rate. It’s a great moment to enter the market — in a way, you see the leaders coming back in.’ As well as advising HNWs, Heaton launched the first closed-end fund targeting the sector in 2007, and also brought the UK’s first Sharia-compliant residential fund to market in 2011. The Oxford graduate joined the advertising agency Leo Burnett before being appointed a board director at Saatchi & Saatchi and Young & Rubicam, where she advised blue chip multi-nationals.
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