‘From the bunch of tulips hastily snatched from the neighbour’s garden for my mum after school, to the ambitious and grandiose rose- and lily-laden projects I embarked upon for my first love, I’ve always been infatuated,’ says Neill Strain. After studying floristry to the highest levels he founded his boutique in Belgravia: he remains involved with the daily running of the business and regularly travels to Holland to pick out flowers and discover new varieties himself. ‘No, I don’t have a favourite flower,’ he says. ‘It would be impossible to single out one from such a sensuous and beautiful collection.’ Strain’s approach is holistic: he considers the individual, the lighting, the suppliers, and overall coordination. His style is consistently bold and contemporary.