UHNW Wealth Managers
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Nick Hornby co-founded Cerno with CIO James Spence when the pair —who Hornby reckons have sat together in ‘at least 10,000’ meetings with fund managers — raised £25 million from friends and family in 2006-07. The duo were then approached by two UHNWs looking for management of £180 million made from selling their financial services business in 2008: it was a significant moment for the Mayfair boutique, which quickly went from a small business with £25 million and four staff to having more than £200 million in AuM. Cerno is now at an ‘important stage’, explains Hornby: the firm continues to grow, thanks not least to the CEO ’s skill at forming relationships along with his attention to detail. ‘Clients are happy — people like the fact they are able to have access to James and myself as the two managing partners,’ he says. Hornby highlights the launch of Cerno’s Global Leaders Fund, an ‘incredibly’ long-term investment strategy which he has been working on with clients for four years: ‘It’s selecting 25 equally weighted global equities that, hopefully, we will own for ever. The idea is to have the most active share, most concentrated and cost effective portfolio that we can.’ A client calls him ‘astute, diligent, and straightfoward — he sets out to understand and tailor to clients’ needs.’

Nick Hornby