‘That a lawyer would specialise in reputation management is something that another lawyer would find quite surprising,’ says Niri Shan. ‘They would generally think of [it] as something PRs do.’ Taylor Wessing’s partner and head of media is glad there is ‘greater understanding’ now of the role, which often transcends law. One contemporary says the solicitor’s ‘calmness, depth of knowledge, and breadth of experience relieves the stress for clients’. He works with the firm’s clients to prevent publication of damaging allegations and secure post-publication remedies such as content removal and public apologies. He also advises on privacy, intellectual property, harassment, and blackmail.