Philippa Craddock was recently appointed as the only in-store florist at Selfridges, winning in the process a host of accolades from the likes of Tatler and British Vogue. Her clients include Jo Malone, Christian Dior, Alexander McQueen, and Lancome. Weddings form a large part of Craddock’s trade, and she has worked closely in the past with wedding dress designers Jenny Packham and Temperley London. Whether her client is looking for ethereal trailing ivy and an adorned ceiling, or neatly pinned roses and organised centrepieces, she always achieves a unique result. With a studio in Fulham, Craddock and her team work worldwide creating bespoke designs for intimate affairs through to significant productions.