HNWs see their reputations threatened not only by the media but also by individuals with vested interests: competitors, former business partners, political rivals, a disgruntled spouse. It’s an area Rod Christie-Miller has seen grow. ‘Our world is all about dealing with the full plethora of modern day reputation and privacy crises wherever they emanate from,’ he says. Schillings’ chief executive specialises in defending the reputation of prominent individuals at the point of crisis, particularly those with an international footprint, and says these new threats mean lawyers also need to anticipate problems. He often sits down with clients to identify where future attacks might come from.