Roland Rudd recently oversaw an alliance with German corporate PR behemoth Hering Schuppener and with leading Washington government affairs firm the Glover Park Group, giving Finsbury a truly global reach. Finsbury itself has opened an office in Tokyo, from where it was able to help coordinate its new client SoftBank’s takeover of ARM. ‘Roland gives great senior counsel,’ says a peer. ‘He’s on the ground and very actively involved.’ The ARM takeover is testament to that: taking place swiftly in a difficult post-referendum climate, the story was one of investment and a win for British industry. Rudd also steered the AB InBev/ SABMiller merger, holding out for a higher valuation.