RUSSELL PRIOR

HSBC PRIVATE BANKING

Category
Philanthropy Advisers
Company Size
International

Appointed head of philanthropy for EMEA at HSBC Private Banking in 2011, Russell Prior often finds himself working with millennial HNWs. According to HSBC research, they have ‘different views and attitudes’ to their predecessors. Young entrepreneurs are ‘more driven by making an impact on their communities than previous generations… social impact is as important to them as personal wealth. This difference emphasises the importance of the different generations in families sharing their views and vision for the future.’ As chair of trustees of a charitable foundation, Prior believes his first-hand experience underpins his understanding of philanthropy, ‘from a strong sense of purpose [to] the development of sound interventions, programs and projects.’

Russell Prior