Rusty Elvidge is a leading figure at Credit Suisse, having been in its London UHNW private banking arm since it was formed in 2010. This followed a 15-year stint on the bank’s investment banking side, where he was co-head of global foreign exchange. His largely Europe-based clients are usually entrepreneurs worth £250 million to £5 billion. ‘They are very interesting people,’ he says. ‘For someone to have been that successful they need to have taken a lot of risk. They’re very different from old money — most of them are happy with a large amount of risk.’ Elvidge is bullish on Brexit, and succinct about his approach to open architecture: ‘Whatever’s best in the marketplace,’ he says.
UHNW Wealth Managers