Shane Connolly was catapulted into the spotlight after supplying and designing the flowers for the 2011 royal wedding. But he certainly hasn’t been resting on his laurels since, and continues to concern himself with the fundamentals of conscientious floral design. ‘Seasonality is really important to me,’ he says. ‘When you cook you want fresh, original, seasonal ingredients. Why should you want anything less from your flowers?’ Connolly still attends the flower market most working days, and always tries to buy British where he can (and would ‘rather give up’ than buy from a Dutch van). Having studied psychology in Ulster, Connolly turned to flowers and set up his own company in 1989 after training with some of London’s leading florists.