What do you give those who have everything? Stuart McNeill has two answers. The first is ‘exactly what they want’: be that a helicopter to courtside seats at a Lakers game, a private serenading by Jennifer Lopez, or simply the purchase of a superyacht or charter of a private jet. The other is ‘surprise’: examples include placing a four-poster bed under the stars on safari. McNeill previously launched American Express’ Elite Tier service before starting Knightsbridge Circle in 2012, which offers a specialist travel and concierge service called ‘By Invitation’ for the peripatetic HNW. Membership is capped, so expect a long wait. And with clients coming from China, Russia, the Middle East and Europe, discretion is key.