Victor, the on-demand private jet charter service, allows its members to book a private jet from their computer or smartphone. it’s also the only service in the market to disclose all costs along with the operator and aircraft details. ‘We are putting power back into the hands of the consumer,’ says founder Jackson, who set up the business after being frustrated by the lack of transparency shown by brokers. The company’s policy of full disclosure over rates and commission means they are unable to add excessive mark-ups on deals, says Jackson. Customers can book and pay online, check through all details and have the full itinerary sent through to their phone. Jackson believes smart technology has a big part to play in private aviation and sees his app becoming the Uber of jets. although he admits to receiving animosity from brokers, his business plan is working.