Orr-Ewing was immersed in a British boarding school at the age of eight, and continued through the system to Oxford where he studied history. He then taught history at Fulham Prep School before launching Keystone Tutors in 2007.
‘We used to emphasise the bespoke nature of our services,’ says Orr-Ewing, ‘but we have come to see that our clients actually want us to tell them what tutoring is best for their child.’
Keystone tutors cost between £60 and £100 an hour, allowing the firm to recruit a smaller group of the best tutors, most of whom tutor full-time and fifteen of whom are salaried to the firm.
Where formal education falls down, says Orr-Ewing, is ‘over-prioritisation of exam success that leads to an arid educational diet.’ He believes that if schools and tutoring firms could work together, the tyranny of results could be tempered by the joy of learning.