We are noticing increasingly now, buyers do not want a buying agent affiliated with one of the selling agents — for obvious reasons,’ maintains Ed Heaton.
‘That’s becoming a major issue for a lot of people, and rightly so.’
A respected country operator with over 25 years of experience, Heaton drives over 40,000
miles each year seeking out the right homes for clients (equivalent to circumnavigating the globe twice, he has himself noted online) across North Hampshire, West Berkshire
He founded the buying business in 2013 with a mind totaking on the big firms — the likes of Prime Purchase, Savills’ buying arm, and Property Vision, his previous employer.
It won praise early on for flexible fee structuring, ranging from familiar percentages to fixed fees or fees based on percentage of savings.