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Welfare says it was the element of connecting with people that drew him to property initially and the ‘challenge of putting a deal together in what is one of the most expensive and attractive parts of the globe to live’ that kept him there. He specialises in rentals, allowing his clients to further use assets that have ‘outperformed any asset class you care to mention over the last ten or fifteen years’ by letting them. Welfare is the right man to get in contact with, since he has a clear picture of potential tenants, identifying wealthy international CEOs, students, HNWs who want to experience different parts of London and those who simply don’t trust hotels as potential sources of income for his clients: ‘Not only did Simon manage to find great tenants, he beat the established larger agents in a difficult market,’ said one happy client. Evidence of such satisfaction can be seen in the organic nature of the firm’s growth: ‘The way we’ve built our brand and our business has been by referral and quality of service,’ he says. But perhaps the greatest testament to his service is that clients are genuinely pleased for him too. One client he met in the first months of Wilfords recently sent him a letter: ‘Just wanted to say thank you for all your help in letting, and now selling, the flat! Feels good that we started the relationship in the early days of Wilfords, and are ending it with you having built a great business in the intervening years. Very much hope it goes from strength to strength for you.’

Simon Welfare