Alaco’s business intelligence work includes reputation risk reviews of potential business partnerships or would-be employees, litigation support work and new market investigations. Business intelligence is on people’s radar, says Gorton, a director at Alaco. ‘People want to be better informed and make better investment decisions.’ Though technology has made intelligence work easier, it can be a double-edged sword, says Gorton. There is a lot of information available online but nobody validates this—and to delve deeper you need a ‘network of sources’ to discover the information that perhaps hasn’t made it into the public domain. Their team of analysts extracts every ounce of intelligence, says Carey. ‘We travel and get out and about.’ Yet ‘information is nothing without analysis,’ he adds, and it’s all about ‘providing that context and narrative’.