Company Size

‘When I first started, clients were very polite in asking: “How long have you been at Coutts?”, rather than “How old are you?”’ says Green. A decade on, he’s still aware that finance is a constant proving ground. ‘It’s always challenging when you’re quite young in this kind of industry, where you’re giving advice to people and maybe their children are older than you, so it’s about how you build credibility,’ he says. When discussing the lean years, he shows a more mature approach than many older peers: ‘If you’ve advised a client to do something, you have to stand by that advice because you would always argue that it was the right thing to do. Going through something like 2008 makes you a much better adviser.’ That means more considered risk while increasing his AuM year-on-year and finding ways to counter the low-interest environment.

Nick Green
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