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Private practice

Michael Serwa is London’s highest paid life coach, with UNHWs paying up to £35,000 a year to have him at their beck and call. Two-hour sessions are the norm, and Serwa encourages messages at any time during the coaching period. ‘Just like a serious athlete wouldn’t compete without a coach, if people want to do well in this “game of life” then they should get a coach,’ he says. After five years working with London’s top CEO s, entrepreneurs and the odd Hollywood actor, he believes the chief cause of HNW suffering is underlying lack of fulfilment: ‘The unhappy billionaire can easily be seen as ungrateful, so they are unlikely to engage with, let alone discuss, their true feelings.’ His methods promise to get to the heart of the issue.

Michael Serwa