‘Our UK clients are global citizens – they have houses abroad and children abroad and they need to diversify in terms of assets, clients and geographies,’ says Charlie Hoffman. He began in law (‘it gives you that extra pedigree’), but then found his calling in banking. ‘It was absolutely what he was meant to do,’ says an old friend. The relationship manager now handles assets in excess of $10 billion – a figure which includes investment, cash and custody but not his lending book. Hoffman runs a small team, ‘a little like a mini family office,’ he says. The former Spear’s Private Banker of the Year also emphasises the importance of remaining fully invested. ‘Don’t go to zero and be a hero,’ he says.