As UK head of Russia, CIS & Eastern Europe at Pictet Wealth Management, Elena Lileeva is a trusted adviser to some of the wealthiest people in London. While Russia is her biggest focus, clients hail from countries across the region and beyond. ‘The most important thing is to win their trust,’ she says. ‘Sometimes it’s a very long process. It’s the small details, like when they ask you to help by bringing their dog somewhere or by finding a nanny or a photographer, or when they ask you for advice on their children’s education – that’s when you know you have their trust.’ It’s an exciting region because there is a high and ongoing level of wealth creation. ‘It’s very dynamic and unpredictable,’ says Lileeva.