Health & Psychology
Company Size
Private practice

Michael Serwa is London’s highest paid life coach, with UHNWs paying up to £35,000 a year to have him at their beck and call. Two-hour sessions are the norm, and Serwa encourages messages at any time during the coaching period. ‘Just as a serious athlete wouldn’t compete without a coach, if people want to do well in this “game of life” then they should get a coach,’ he says. After six years working with top CEOs, entrepreneurs and Hollywood actors, he believes the chief cause of HNW suffering is underlying lack of fulfilment: ‘The unhappy billionaire can easily be seen as ungrateful, so they are unlikely to engage with, let alone discuss, their true feelings.’ His methods aim to get to the heart of the issue.

Michael Serwa
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